How to Make a Successful Internet Business Selling What People Want to Buy
I first learned about Search Engine Optimization (SEO) Services five years ago when my web design clients wanted to know how they would get a return on their investment after getting a new website...yet another Expert Search Engine Optimizer was born. I felt like I had found the holy grail for a few reasons when I started learning how to make a successful internet business selling my client's products and services.
First of all, there are a lot of web designers out there, but many of them are so creative that they don't want to dirty their hands with the number intensive world of Search Engine Optimization (SEO) Services where we live and die by our website statistics. Secondly and most importantly, focusing on Search Engine Optimization (SEO) Services gave my firm a niche that differentiated us from the many other web design firms out there, since a search engine optimized site is one of the most economical ways to get your website to generate business.
Why is a search engine optimized site better? The number one rule in how to make a successful internet business selling products and/or services is to sell something that people want. It seems really simple, but many business owners try to sell things that they THINK people want, instead of really doing the research and finding out what they REALLY want.
So how do you find out what people want? You do the one thing that should be the foundation of any good Search Engine Optimization (SEO) or Search Engine Optimized Website Design campaign. You perform a keyword research for the product or services that you are selling. In order to capture the people who are looking for a solution you can provide, you need to understand what, exactly, they are looking for.
The search engines are just an big electronic yellow pages. The great thing about the yellow pages is that people use it when they are ready to buy and it can lead them directly to your business. That same concept applies to the search engines. The terms or keywords phrases that people use to search for information, products, or services can lead them directly to your website if your site is optimized well. The internet marketers mantra should be "Learning how to increase my web traffic and convert visitors will increase the revenue that my site generates for my business.".
The first step in that process is to do a little keyword research. You’ll hear people talk about key words, tags, titles, meta tags, key word densities, etc. With keyword research you will be able to identify the words and phrases which will bring you the most qualified traffic (note: I said qualified – just getting traffic to your site is pretty meaningless if you cannot convert them to customers). Just like finding a niche in business is important to differentiate your company from your competitors, finding a niche with your keyword research is one of the most important factors in successfully optimizing your site for the search engines. Your goal is to find keywords that are used by a lot of people, but have not been used on a lot of other websites.
In offline direct response marketing, the key to the really big money is in finding huge universes of people likely to have the problem you can solve. The same is true online but you have to consider the number of sources available. While there are thousands and thousands of mailing lists out there, there are really only three major search engines: Google, Yahoo and MSN. Over 90% of all the searches performed daily are done on these three search engines and Google is the undisputed leader with over 60% percent of all those coming through Google.
Here are the basic steps involved in keyword research:
• Determine keywords/phrases. (Use this information to determine if you have a viable audience.)
• Use this information to create a site theme.
• Use this information to give your site the right domain name.
• Use this information to name pages, name images, develop meta tags and write content around within the site itself.
The next installment of this SEO Training will talk more about keyword research and how to incorporate the keywords into your site.
Worlds Best Internet Marketing Training and Tools for Keyword Research:
• Word Tracker - Find and target optimal keywords used in the last 90 days with the best keyword research tool for building internet marketing campaigns.
• Free Keyword Research Guide - Want to get the most from Wordtracker? Let the experts show you how. Have you ever wondered how experts use Wordtracker to keep their clients' sites at the top of the search engine results pages? What can you learn from their methods? How can you apply their strategies to your own website to get outstanding results? They created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. This is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
• Trellian Keyword Discovery - Keyword Discovery compiles 12 months worth of keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool.
• Yahoo!'s Keyword Research Tool - This Overture tool will show you the raw number of searches for the prior month.
• Google's Keyword Research Tool - recently started offering 12 months seasonal search data with their keyword tool. Unlike Overture, they only show graphical estimates and trends instead of exact search volume numbers. It is only important to get a glance at trends since exact numbers usually do not matter much (due to automated traffic etc). They also provide quick snapshots of ad market competition and estimated bids. Both of which may be useful in deciding which markets are valuable to enter prior to investing into content creation.
• Aaron Wall's Keyword Research Tool• Keyword Research Services - Keyword research is the foundation of any Search Engine Optimization or Pay-Per-Click campaign. If you want to build a successful internet marketing campaign, you have to target the right keywords. Choosing the wrong keywords can cost you precious time, money and resources. If you don't want to perform the keyword research yourself, you can have a qualified Search Engine Optimization Firm like Wright Consulting Firm do it for you.
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